Conversion architecture is the missing layer between strategy and design.
Most websites start with a wireframe. But wireframes don't answer why a page exists, what it should accomplish, or where visitors should go next. Funnls answers those questions first.
How the mapper works
01
Tell us about your business
Business type, conversion goals, traffic sources, and buyer intent — answered in a guided 2-minute flow.
02
We generate your architecture
A rule-based engine combined with AI refinement produces a conversion-first page hierarchy, CTAs, and trust elements.
03
Visualize and refine
An interactive node diagram lets you rearrange pages, edit CTAs, and finalize your architecture.
04
Design with confidence
Hand off a clear blueprint to your designer, copywriter, or agency. Every page has a purpose.
What you get
Every generated architecture includes:
- Page hierarchy — Home, Supporting, Conversion pages
- Role of each page in the buyer journey
- Recommended CTA per page
- Required trust elements per page
- Content focus per page
- Pages to remove or avoid
What happens after mapping
Your conversion architecture becomes the blueprint for everything: visual design, copywriting, SEO strategy, and ad landing pages. No more guessing which pages to build or what they should say.